Encinitas - Carlsbad - Cardiff by the Sea - La Costa - Solana Beach - Del Mar - Rancho Santa Fe - Oceanside

home / contact us / privacy policy  
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Selling Your North County Home

Not just a sale...a success

If you are like most people, you want to sell your home:
  1. Quickly
  2. At a high profit
  3. At little cost
  4. Without stress

Our approach to selling homes is flexible and organized. We combine the latest technologies with traditional know-how to create a sales approach that is comprehensive, highly responsive, and effective. We will help you assess your home's value accurately, prepare your home to sell quickly, and attract a qualified buyer.

The right agent

Selling your home is a sophisticated undertaking. Finding the right agent is, too. Using superior sales tools and industry know-how, the right agent will ensure that the process of selling your home is painless, efficient, and profitable, instead of frustrating, time-consuming, and financially disappointing.

We will help you make your sale a resounding success. Our combinations of skill, experience, comprehensive marketing capability, and technological advantages ensure that we can sell your home:

  1. For the hightest possible price
  2. In the shortest period of time
  3. With your comfort and convenience assured

We have the tools to meet the demands of a highly competitive, modern market.

Name:
Address:
City:
State:
Zip Code:
Day-time Phone:
Evening Phone:
E-mail:
Why moving?:
If Relocating,
to where:
Would you like
information about this areal:
Looking to sell:
Comments:
 

 

We are respected in our professional community among our colleagues, lenders, and Title people. This is invaluable to our clients, especially when time is short or an inside track is required to make things happen smoothly and quickly.

Marketing

  • Create a customized marketing plan that targets most likely buyers
  • Provide video on preparing your property for sale
  • Tour the property from ‘the Buyers standpoint’
  • Conduct a complete ‘staging’ analysis of the property
  • Provide written staging instructions to help the property sell at a higher price
  • Review interior of the property to maximize attractiveness
  • Assist the seller in storing large pieces of furniture
  • Review exterior of the property to maximize ‘curb appeal’
  • Assist the seller in making exterior as attractive as possible
  • Take photographs of the property for use in marketing materials
  • Develop ‘Just Listed’ postcards
  • Develop an attractive description of the property for marketing
  • Review the benefits and drawbacks of the real estate sign
  • Place appropriate riders on the sign
  • Place brochure box on the sign
  • Design attractive color flyers for the property
  • Obtain report on local schools
  • Prepare Homebook with neighborhood and area information
  • Prepare Open House Guest Register
  • Develop an Open House schedule with the owner
  • Assist property owner in preparation of the property for showings
  • Update marketing program as necessary
  • Consult as to advertising copy for various media
  • Print color flyers
  • Provide flyer display stand for inside the property
  • Provide fax feedback form on property for agent feedback
  • Obtain professional photos of the property
  • Arrange professional videotaping of the property for Internet
  • Follow-up with agents on showing appointments
  • Meet potential buyers at the property
  • Follow-up with potential buyers from Open House opportunities
  • Develop a program to attract agents to ‘Brokers Open’ tour
  • Consult as to placing Open House advertisements, as appropriate
  • Keep brochure box supplied with flyers
  • Submit property to Multiple Listing Service
  • Promote property to agents in RE/MAX offices
  • Network about the property with other Real Estate Professionals
  • Advertise property in RE/MAX Estates Magazine
  • Advertise property in Property Pages Magazine
  • Advertise property in other photo magazines, including, as appropriate, Homebuyers, Homes and Land, etc.
  • Direct mail advertising
  • Customized classified advertising campaign in such newspapers as the San Jose Mercury News, The Business Journal, as appropriate
  • Property featured on my website
  • Internet advertising on the following Web Sites:
  • Internet links to these Websites via major search engines such as Yahoo!, Excite, Infoseek and more!

Disclosures

  • Provide Real Estate Transfer Disclosure form to seller
  • Conduct a thorough and diligent visual inspection of the property
  • Review the status of any encumbrances against the property
  • Obtain architectural drawings and permits relative to the property, if required
  • Review the Agency Relationships Disclosure
  • Review the FIRPTA Sellers Disclosure
  • Review the Water Heater Disclosure
  • Review the Smoke Detector Disclosure
  • Review the required Natural Hazards Disclosures
  • Review the Lead Disclosures
  • Review the Flood Disclosures
  • Review the Geologic Disclosures
  • Review the Megan’s Law Disclosure
  • Review the Environmental Risk Report
  • Review the Earthquake/Seismic Disclosures
  • Review the Real Estate Transfer Disclosure statement
  • Review Fire Danger Area Disclosure
  • Review any additional disclosures which may be required for the property, including, but not limited to Mello-Roos, Right to Farm, soils, septic
  • Review Fair Housing Laws

Financials

  • Prepare a Competitive Market Analysis of the property
  • View competing properties for sale
  • Develop a pricing strategy for the property
  • Provide a video on pricing the property to sell
  • Explain seller-carryback financing
  • Review the Competitive Market analysis periodically
  • Explain how commissions are split between Listing and Selling Brokers
  • Research available financing options for the property
  • Show how commission structure/split affects the showability of the property
  • Prepare a net sheet
  • Provide comparables and value analysis to Appraiser if requested
  • If property is a condominium or PUD, work with Homeowner’s Assn/management company re: financial disclosures, owner-occupied ratios, etc. to ensure wide variety of loan programs for potential buyers

Representation

  • Order a Property Profile of the property
  • Review Property Profile
  • Consultation as to licensed pest control inspection
  • Consultation as to Property Inspection
  • Consultation as to pool/spa inspection
  • Consultation as to roof inspection
  • Consultation as to septic tank inspection, as necessary
  • Consultation as to well inspection, as necessary
  • Consultation as to corrections of significant items discovered in inspections
  • Consultation as to required Disclosures
  • Consult with Seller on Fair Housing laws
  • Coordinate property showings as needed
  • Pre-qualify buyers
  • Consult as to the coordination of the presentation of offers to purchase the property
  • Consult as to Counter-offers, as necessary
  • Consult as to the need for the services of other professionals such as surveyors or attorneys
  • Consult as to opening of escrow
  • Review escrow documents
  • Professional real estate brokerage service: 3 offices in north, mid and south Santa Clara County
  • Experienced contract negotiation
  • Office support services
  • Relocation assistance and referrals
  • Professional services referrals (Pest, Property, Root Chimney, misc. repairs, etc.)
  • Attorney review of documents, consultation by Brokerage attorney available, if requested

Transaction Management Services

  • In-house Transaction coordination services available
  • Full-time support staff
  • Appraisal coordination
  • Coordination of inspections
  • Coordination with co-op real estate agent
  • Coordination with escrow officer
  • Coordination with Lender
  • Professional services referrals if requested
  • Coordination with Homeowner Management group
  • Coordination with insurance agent as requested
  • Coordination with attorneys, heirs, trustees, as requested
  • Coordination with Home Warrantee company
  • Reminder of needed changes in utilities: lights, heat, phone, etc..
  • Arrange for key transfer at close of escrow

Communication

  • Obtain agent feedback on price and condition after showings
  • Obtain agent feedback on price and condition after Broker Tours
  • At a minimum, weekly status report to seller by phone, email, or in person
  • Review results of Open House with seller
  • Review marketing plan periodically
  • Provide ‘World Class Updates’ 800 number if desired
  • Weekly, or more frequent if needed, status reports during escrow period

 


 

 



 

 

Encinitas Real Estate : Situated along six miles of scenic coastline just 25 miles north of downtown San Diego, Encinitas is a charming community of some 60,000 full-time residents. Thanks to its fertile soil and mild climate, Encinitas has emerged as “The Flower Capital of the World.” The annual Encinitas Flower Show has been held continually since 1923 and one of the oldest and most popular on the West Coast. Encinitas' diverse cultures, beautiful beaches, Quail Botanical Gardens, Encinitas Ranch Golf Course and championship surfing make it a vacationers paradise. A drive along the world-famous Pacific Coast Highway reveals many charming Bed & Breakfasts, magnificent restaurants and beautiful campgrounds. A variety of housing types and prices are available to buyers ranging in price from under $200,000 to more than $1 million.

La Costa Real Estate is the ultimate resort community filled with numerous golf and tennis clubs. Located in San Diego County's rolling hills just two miles from the beautiful California coastline, La Costa features moderate year-round temperatures with cool San Diego breezes providing relief during the summer months. It is the perfect destination for those who enjoy the outdoors. Surfing, fishing, cycling, prestigious golf and tennis tournaments, shopping, water sports, the new Legoland amusement park are all available for residents and visitors alike. La Costa is just 30-minute drive from everything downtown San Diego has to offer from the world famous San Diego Zoo to the historic Gaslamp District. In addition, Orange County and all it has to offer is just 30 miles to the north. All of this truly makes La Costa one of the jewels of San Diego County. La Costa features a variety of neighborhoods and property types, from affordable single-family homes all the way up to multi-million-dollar luxury properties.

Carlsbad Real Estate is a unique coastal community located 35 miles north of the city of San Diego and is surrounded by mountains, lagoons and the Pacific Ocean. Although the "village" dates back more than 100 years, the city wasn’t incorporated until July 16, 1952. At that time, Carlsbad had a population of approximately 7,000 people and covered 7.5 square miles. Since its incorporation, the city has grown to more than 83,472 and 42 square miles. Carlsbad's great beaches, local attractions, world class resorts, shopping and restaurants set the standard for being a complete vacation destination and a great place to call home. The city offers a wide variety of home styles and prices. Older model single-family homes can be found for less than $300,000. Newer homes and estates start near $400,000 and run into the millions.

Cardiff-by-the-Sea Real Estate: Cardiff-by-the-Sea is a peaceful coastal village within the southern city limits of Encinitas in northern San Diego County. The community features local hospitality, fine dining, great surfing, pristine beaches and spectacular Pacific Ocean views and sunsets. Cardiff offers some of the finest dining on the West Coast, along with a variety of international cuisines from which to choose. Cardiff's Restaurant Row is located on Pacific Coast Highway, ensuring an ocean view with every meal. The community is a popular area for young families and features quality schools, safe neighborhoods and plenty of employment opportunities. Thanks to its location just 25 miles north of San Diego and 95 miles south of Los Angeles, residents have easy access to all of Southern California and Mexico on Interstate 5. The real estate market in this upscale community features some of the best ocean views in the county and offers a diverse range of styles and sizes in beach-close and inland homes. Condominiums begin in the low $300,000s and range up to $650,000. Single-family homes start in the mid-$400,000s and run up to $1.5 million for custom homes with panoramic ocean views.

Leucadia Real Estate : Leucadia is a quaint, seaside community located along Highway 101 in northern San Diego County. In Greek, Leucadia means "Sheltered Paradise," which still describes the unique area that is home to some 6,500 residents. The community - which was incorporated into the city of Encinitas in 1986 -- is home to an eclectic mix of surfers, artists and families who enjoy a laid back California lifestyle. Leucadia has retained its small-town charm while its residents have access to all the amenities of a metropolitan area. The community is located on the northern end of Encinitas, just south of Carlsbad. The city’s downtown shopping district, adjacent to coastal Highway 101, is more than 100 years old and features historic architecture, quaint shops, sidewalk cafes, and restaurants framed by beautiful flower baskets. The beaches in the area are outstanding and considered some of the best in the world for surfing with contests held throughout the year. The real estate market offers a mix of older homes, condominiums and townhouses, and custom homes and waterfront estates. Prices for condominiums range from $200,000 to more than $1 million. Single-family properties start at $300,000 and run up to $5 million and more for homes with spectacular ocean views.

Rancho Santa Fe Real Estate: Located in the rolling foothills of San Diego County, Rancho Santa Fe lies just seven miles east of the Pacific Ocean. The exclusive community features several country clubs, riding trails and is heavily wooded with eucalyptus trees that were planted in the 1920s by the Santa Fe Railway for future use as railroad ties. Rural Rancho Santa Fe is distinguished by its open spaces. Sidewalks and streetlights are banned from residential areas. Winding driveways lead to traditionally styled Spanish, Mediterranean or Ranch-style homes flanked by fragrants, citrus and native foilage. Elaborate landscaping protects the privacy that is integral to the Rancho Santa Fe way of life. The community encompasses some 8,560 acres with approximately 2,000 home sites that average about three acres each. The city was named as the best place to live in the United States recently by Luxury Media Corporation's Robb Report and the school system is consistently rated among the best in the state. In fact, the high school is one of the few to be named a California Distinguished School. The real estate market is exclusive with many spectacular properties. A limited number of condominiums and townhouses are available beginning at $350,000 and running up to $750,000. Single-family homes begin at $600,000 and range up to $10 million and more for magnificent hilltop estates and mansions with spectacular views and acreage. Land and lots are also available for custom homes.

Olivenhain Real Estate : If you’re looking for a charming, upscale community featuring magnificent homes and incredible ocean views, Olivenhain should be on your list. The community - which was incorporated into the city of Encinitas in 1986 - is nestled in San Diego County’s coastal foothills between La Costa and Rancho Santa Fe, just minutes from the area’s spectacular beaches. Olivenhain is of German origin, meaning "olive grove," and refers to the area’s rich agricultural history. Active flower and nursery growers continue the agricultural tradition in the area, but they are slowly being replaced by residential properties. Residents of the family oriented community enjoy a rural lifestyle with access to all of the amenities that Southern California has to offer. Olivenhain students attend the Rancho Santa Fe School District, one of the top rated districts in the state. The real estate market is made up almost exclusively of single-family homes. Properties range in price from $500,000 to $5 million and more for large estate homes with hilltop views. Many homes have equestrian facilities. Land is also available for custom homes.

Solana Beach Real Estate: Solana Beach, located on the northern coast of San Diego County, takes great pride in its two miles of pristine coastline, majestic bluffs, secluded coves, white sandy beaches, clear waters and challenging surf. Incorporated as a city in 1986, Solana Beach is home to approximately 14,000 residents. This charming seaside community features a unique blend of businesses including light industrial; commercial and professional services, neighborhood shopping centers with retail chain stores, boutiques, coffeehouses and restaurants. For those who enjoy antiques or design items, South Cedros Avenue is a true end-destination design district. There are the studios of award winning designers, art galleries, furniture emporiums and stores selling antiques, custom clothing, handcrafted items and jewelry. Solana Beach is an entrepreneurs dream. Many residents are engaged in proprietorships, management, professions or sales occupations. The lay of the real estate land starts at the ocean front bluff which ranges from stunning single-family estates to quaint beach cottages, some investment properties and large security gated condominium complexes with direct beach access. (This is the only place in San Diego that you will find the large complexes on the bluffs). Working east from the bluff you will first find the older neighborhoods with good-sized lots (average 1/3 acre), many with dynamic ocean views. The most eastern areas are newer and are adjacent to Del Mar and Rancho Santa Fe, some of which feature estate-sized lots. Prices for condominiums currently range from the high $200,000s to over $1 million. Single-family homes start in the $500,000s. With very little land left for development, Solana Beach represents an excellent place to live and invest your real estate funds.

Del Mar Real Estate, Spanish for "by the sea", began to grow when its two founders began selling 50x140 foot lots in the midst of a land boom in the late 1880's. When the South Coast Land Company bought the vacant land and built a resort with the Stratford Inn being the centerpiece, Del Mar began to flourish and finally received electricity from San Diego Gas and Electric in the late 1920s. It was at this time that Del Mar started developing its residential areas. It wasn't until 1958 that Del Mar residents began to debate whether the area should stay as an area of the county of San Diego, become part of the City of San Diego, or attempt independence through incorporation. In 1959, residents chose incorporation and established a five-member City Council.
Today, the City of Del Mar is two square miles of coastal land with a population of about 5000. The main attraction of visitors is still the beach and sunny weather. Of course, the annual Del Mar Fair and the well-known Del Mar Racetrack bring in people from the surrounding area and beyond.

 

real estate - real estate listings - real estate sales - real estate property listings - real estate agent - prudential real estate - century 21 real estate - real estate mls - coldwell banker real estate - remax real estate - remax realty - prudential realty - coldwell banker realty - century 21 realty - realty executives - keller williams realty - era realty

real estate property listings - properties - property - property for sale - home sales - home for sale - sell my house - realtor - realtors - realtor.com association of realtors - homes for sale